A New Low Has Been Reached: Hot Chicks With Cheat Codes
Love them or hate them, the Puritans at least had a goal. Several of them, in fact. Redeeming the Church Triumphant from the besodden hands of the Papacy and Powers Temporal, saving the souls of the faithful, guiding them toward an outward perfection suited for their inner Godliness, moving the educational and aesthetic commonweal toward the everlasting love of Jesus Christ, and burning an assload of witches. At least you knew where they stood on any given subject.
Good was good, bad was bad, and in case of confusion, steer toward hatred. They were anything but not apathetic. Sure, they were vicious bastards who'd slit your throat and throw you in the oubliette if you so much as talked out of place, but what's the harm with that? I can think of few people that need a good bit of 17th Century Puritanical asskicking more the absolute titchuckers at Spike TV.
If, in case you are doing the reasonable thing when faced with modern reality and your head is currently encased in a bucket of rapidly solidifying Plaster of Paris, you haven't heard of Spike TV, perhaps you've heard of it's predecessor, The Nashville Network. The "The" is capitalized because it was founded and perpetuated for twenty years by people who called it "TNN", instead of "NN", which logically it should have been. Then again, we are dealing with the utter fuckwits who would watch something called "The Nashville Network" in the first place. People so neanderthalic that the sheer concept of images moving around on a lighted box constituted entertainment, doubly so when said moving images were SINGING AND YODELING, just like the folks on the radio tube!
The fact that "The" in "The Nashville Network" was capitalized is a sticking point, because it led to a cultural dynamic that still haunts us to this day. While The NN never took a political stance officially, it was pretty much de facto Republican, and, along with the Pat Robertson owned Family Channel, built the fundamental anti-rational force of the 1990s, the Christian Coalition. These piddling little factories of nincumpoopery created the atmosphere that led to the fullscale official amnesia of the Bush administration, fed by the belief that nothing between Teddy Roosevelt and Ronald Reagan actually happened. When pressed, TNN would revert back to "IT'S ALL ABOUT THE MUSIC!" just like Robertson would retort "IT'S ALL ABOUT JESUS!", proving that country music fans are not only dogmatic and conservative to the Nth degree, but piranha like in their refusal to admit anything might actually be open to debate.
Then, of course, Viacom put a bead out on TNN, and it was assassinated with one bullet to the forehead like a Yucatan drug lord on a parade float. It was swiftly transmutated into "Spike TV", the idea being a snarky male response to the female Lifetime Network, which is similarly insipid in nearly every context. Whereas Lifetime produces overblown soap operatics by the bushel, Spike doesn't actually produce anything at all, and sticks to the truism that men actively enjoying being able to recite every line from every rerun science fiction and cop drama they can get their greedy, Cheetos-besmirched fingers on.
Spike TV, just so you understand, is a rerun dump. That is all it is, that is all it ever has been. in case Viacom has a movie or television show elsewhere, they advertise it ad nauseum on Spike, since the theory is that anybody who would conceivably want to watch Spike is at least sentient enough to have another, better, network on the Memory button, just itching for a reason to turn elsewhere. In fact, Viacom has taken this into account, and it's a somewhat twistedly brilliant example of Corporate Symbiosis in all it's evil, mutant glory.
As an irrelevant side note emphasizing their patronizing attitude toward the hand that feeds them was the notoriously silly "Video Game Awards", hosted by noted albino marionette, David Spade. I'll give you pause to snicker to yourself at that idea. HINT: They gave an award to "Best Power Up".
In response to this theory, Spike has actually found ways to start disregarding commercials altogether. To this end, they've come up with the "commercial show", which is a mini-show that runs IN THE COMMERCIALS, with advertisements in little sprawling banners under both shows. Where it used to be that you only put up with the commercials so you could watch the show, with the grim reality setting in that with seven million other options available to you on Comcast alone, advertisement and entertainment are now fused at the spine like some sort of freakish, hateful Siamese twin garden gnome that attacks you while stabbing your grandmother with a rusty railroad spike.
The rusty railroad spike, of course, is what the network is named after, y'see.
AH, BUT WHAT IS HE RANTING ABOUT, you ask. And rightfully so.
Weekly Geek (Greek?) HQ recently received a not so thinly veiled attempt by the Spike TV treants to get us to pawn off to you their latest awful idea, a Commercial Show called "Hot Chicks with Cheat Codes".
Hold it. Scan up. Read that again. Then read it out loud. Then read it in a silly voice.
"Hot Chicks with Cheat Codes".
The morons reign victorious. We're doomed. Humanity only has a good few years left, it's been a great run, but all things need to come to a timely end. Yoko has joined the band. Better cash your Economic Stimulus checks ASAP, because it's the last hurrah before the concentration camps.
There is a saying in advertising circles, "No publicity is bad publicity". Therefore, we at the Weekly Geek will not be giving this foreskin wrinkle the time of day by linking you to it. That would be giving them exactly what they want. Oh, no. We have a much worse idea. I will be illustrating it for you with MS Paint.
The effect, to be frank, is exactly what we saw.
Braindead models stroking controllers like dildos, "bitchin'" pseudo-rock music, playovers of Halo greenscreened behind them.
Yes, we get it. You have absolute, utter disdain for your desired audience. And we can't blame you. If they're falling for this, we hate them too. The British equivalent of Spike TV, "Nuts TV" (yes, you read that just as correctly), has a show called "Fit and Fearless". Scantily clad models are locked in haunted houses with cameras, the idea being that presumably young British men enjoy a bizarre combination of sado-masochism and 19th century Blavatsky Spiritism.
Brilliant media commentator Charlie Brooker has written his piece about Nuts TV, and I boldly stride forth in his jowly shadow by saying that the point behind "Hot Chicks with Cheat Codes" is equally terrifying: presumably you're supposed to be masturbating while watching it, but doing so means you're totally, undeniably insane. "Fit and Fearless" is the next logical step, followed by "Bikini'd and Bound", which is essentially just softcore dungeon play with a streaming banner underneath inviting us to purchase Axe bodyspray. After that it's just a long, languid close up of a bleeding corpse, although doubtlessly, Spike will ace that up a bit with some tips on how to avoid the police read by wacky, sarcastic jerks deserving of a good unwrapped SlimJim being rammed down their tanned, impossibly intolerable little snouts.
I leave this blahdy-blah with this final thought: according to Wikipedia. Spike TV's average viewer age is 42. Mayhap they should reconsider their concepts just a bit. "Hot Chicks and Tax Tips", 'Hot Chicks and Mortgages", "Hot Chicks and A Solid Plan for Building That Patio You've Always Been Talking About" may be a little bit less insulting.
