Target Pulling Experimental Game Shirts?
On this week's podcast we discussed how awesome it was that Target was supporting indie gaming by selling the Experimental Games Project's array of indie game-themed tees, but Boing Boing Gadgets is now reporting that Target is pulling them from the shelves!
Despite mentions that t-shirts from the Experimental Gameplay Project (that cleverly included the games themselves on a bundled CD) were selling out in some Target locations, a developer whose work was featured has told Boing Boing Gadgets that Target will not be continuing to sell the products."We have recently found out that target isnt going to go forward with EGP," said our source. "We are going to try a few other places to see if we can get it picked up."
The developers are looking to other outlets such as Hot Topic or Urban Outfitters, both of which I am sure will be able to move the shirts (and attached games) faster, due to their audiences. Target did seem like a strange, almost shotgun approach to marketing.
[link via BBG]
