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    Qais

    Activision Announces Release Schedule To Set Your Watch By

    posted by Qais on December 3, 2007 1:53 PM in Games

    Slash and Tony HawkActivision Blizzard chairman and CEO Robert Kotick, announced the company's plans to exploit the successful release model of EA Games and start cranking out the franchises. Predictably, those franchises will include Guitar Hero, Call of Duty, and Tony Hawk.

    Koetick was quoted thusly:

    "You can expect virtually every one of those properties (its 10 multi-million unit-selling franchises) will be exploited on an annual or close to annual basis."

    It appears that Guitar Hero 4 and Call of Duty 5 are already in the pipe for release. Activision Blizzard taking on this strategy begs the question of content quality and whether we'll see a dive in quality taken over the desire to get franchise releases out on schedule.

    via VideoGamer

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    comments (1) | permalink

    ChrisAuthor Profile Page says:

    posted December 4, 2007 9:59 AM

    man. i would much rather have them just release downloadable content expansions for guitar hero than an actual full version every single damn year. It's like the Tony Hawk series all over again. You just keep buying the new version to replace the old one and you never go back to the old version. Take the Rock Band model, Activision. Your customers will be a lot happier.

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