Sony Announces "PLAYSTATION Home"

Imagine a virtual world where you can design your own avatar, decorate your own personal living space and invite your own virtual friends over to play. It's easy to imagine because it's called Second Life. Oh, it's also called Playstation Home, Sony's hail mary play announced today at GDC.
Essentially it's a new kind of user interface. You can create your avatar (like the Wii's Mii system but far more detailed) and decorate an actual living space. You can view streaming media on televisions in your home, listen to music on music players in your home, even invite friends over to play games. There is also a lobby area where you can meet up with people and socialize.
It's a unique proposition on Sony's part, vastly different from what the Wii or the Xbox 360 is currently offering. It taps into our current frothing demand for social networking and customization, and basically makes it the killer app for the PLAYSTATION 3. Knowing Sony, however, it will take 4 different "keys" to even enter your virtual "apartment", each key being offered to you at some strange amount like $1.45. Check out some video of the service over at Kotaku. My question: is this worth buying a PS3 for, noble Weekly Geek readers?




What say you?!